Today, the e-commerce industry is expanding exponentially, especially after the Coronavirus outbreak. So you can imagine the increasing amount of competition in this niche. To ensure your online business stands out in today's cut-throat market, you must build an e-commerce website that's out of this world. It may sound easy to achieve. But in reality, it can be very challenging. May businesses miss the mark when it comes to designing their websites. And to make things worse, some still use dated web designs or replicated the design from a competitor, which is a complete no-no.
You must understand that we live in an age which is majorly influenced by digital media, making it crucial for you to stay up to date with the latest designs. And the constant changes in consumer behaviour makes it even more essential to keep your e-commerce web design fresh.
But don't let that scare you. You can easily build a simple, modern, unique, yet impactful website for your online business. All you need to do is follow the latest e-commerce web design trends. It is one of the most effective methods that help you design a phenomenal e-commerce website. After all, every E-commerce Website Designing Company In India and around the world utilise these trends before outlining the design for any e-commerce site.
Let's get started.
5 E-Commerce Web Design Trends in 2020
Use White Spaces
Today's modern website designs are more minimalistic, simple, and use a lot of white spaces. The minimalism technique has become very popular, and you will find numerous businesses leveraging this trend. The white spaces give the site some breathing room, let the viewers’ eyes to rest and establish a relationship between your web page's elements. Also, visitors will be able to find relevant information easily. And who doesn't love an elegant, aesthetically pleasing website? Take Apple's website as an example.
Create A Responsive Design
While designing your e-commerce site, you must never forget that we live in a mobile era. Meaning, your website should have a mobile-first responsive design. You can also incorporate dynamic scrolling. Creating a responsive e-commerce web design increases the chances of you reaching a wider audience and conversion rates as well.
Dark Mode
Back in 2019, when Google introduced the dark mode, there was a big craze around it. In fact, it still is. We see more and more users choosing dark mode as well as many businesses integrating this theme on their websites. Dark mode not only gives your website an ultra-modern look and feel but also helps in increasing screen duration and saving power.
Custom illustrations and High-Quality Product Images
Illustrations help humanise your website. And images add life to your e-commerce website. So it's essential that your illustrations and images of the highest quality, convey your message, and elevate your products. You can also add 3D images with motion effects to help the users get a 360-degree view of your products. And thanks to the ever-evolving world of technology, you can now leverage AI and VR into your e-commerce site.
Increase focus on UX/UI
Prioritising User Interface (UI) and User Experience (UX) has always been the most significant rule in e-commerce web designing. And it's no less in 2020. You must ensure your site delivers a smooth, uninterrupted, and appealing UX. You can achieve this by optimising the website, ensuring fast page load speed, clear navigation, secure and simple checkout methods, lazy loading of images/media, reader-friendly content, and overall easy-to-use interfaces.
Conclusion
Here you go. These are the top five trends of e-commerce web design in 2020. Make sure you utilise these tips while designing your e-commerce website and boost sales.
If you have any queries or are looking for an experienced team to build a website for you, get in touch with us!
You must understand that we live in an age which is majorly influenced by digital media, making it crucial for you to stay up to date with the latest designs. And the constant changes in consumer behaviour makes it even more essential to keep your e-commerce web design fresh.
But don't let that scare you. You can easily build a simple, modern, unique, yet impactful website for your online business. All you need to do is follow the latest e-commerce web design trends. It is one of the most effective methods that help you design a phenomenal e-commerce website. After all, every E-commerce Website Designing Company In India and around the world utilise these trends before outlining the design for any e-commerce site.
Let's get started.
5 E-Commerce Web Design Trends in 2020
Use White Spaces
Today's modern website designs are more minimalistic, simple, and use a lot of white spaces. The minimalism technique has become very popular, and you will find numerous businesses leveraging this trend. The white spaces give the site some breathing room, let the viewers’ eyes to rest and establish a relationship between your web page's elements. Also, visitors will be able to find relevant information easily. And who doesn't love an elegant, aesthetically pleasing website? Take Apple's website as an example.
Create A Responsive Design
While designing your e-commerce site, you must never forget that we live in a mobile era. Meaning, your website should have a mobile-first responsive design. You can also incorporate dynamic scrolling. Creating a responsive e-commerce web design increases the chances of you reaching a wider audience and conversion rates as well.
Dark Mode
Back in 2019, when Google introduced the dark mode, there was a big craze around it. In fact, it still is. We see more and more users choosing dark mode as well as many businesses integrating this theme on their websites. Dark mode not only gives your website an ultra-modern look and feel but also helps in increasing screen duration and saving power.
Custom illustrations and High-Quality Product Images
Illustrations help humanise your website. And images add life to your e-commerce website. So it's essential that your illustrations and images of the highest quality, convey your message, and elevate your products. You can also add 3D images with motion effects to help the users get a 360-degree view of your products. And thanks to the ever-evolving world of technology, you can now leverage AI and VR into your e-commerce site.
Increase focus on UX/UI
Prioritising User Interface (UI) and User Experience (UX) has always been the most significant rule in e-commerce web designing. And it's no less in 2020. You must ensure your site delivers a smooth, uninterrupted, and appealing UX. You can achieve this by optimising the website, ensuring fast page load speed, clear navigation, secure and simple checkout methods, lazy loading of images/media, reader-friendly content, and overall easy-to-use interfaces.
Conclusion
Here you go. These are the top five trends of e-commerce web design in 2020. Make sure you utilise these tips while designing your e-commerce website and boost sales.
If you have any queries or are looking for an experienced team to build a website for you, get in touch with us!
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